Ambulance drivers are known for their sharp instincts and their ability to quickly react to the slightest danger.
They can make sure a patient is getting their oxygen supply in time, or keep a patient at a safe distance when they can’t find a place to stand.
They also have a reputation for being a bit of a pain in the ass when it comes to dealing with emergencies.
But one citywide ambulance company has taken a different approach.
Citywide Ambulances has launched a new campaign, titled “You Can’t Just Walk Into a Fire”, and it’s not just about getting the public to help out.
It’s also about helping the company better understand the types of emergencies that they deal with every day.
“What we see is that many times, people aren’t equipped to deal with these kinds of emergencies.
They may not have the tools, they may not know what to do,” said Citywide’s CEO, Ryan Danko.
“That is when we need to provide the best solutions that we can.”
The campaign, which has been in development for more than a year, was born from a desire to help Citywide drivers better understand how they deal in the event of an emergency.
For the campaign, Dankos team took a closer look at the current state of the ambulance industry and how it has evolved in the past decade.
In the first year of the campaign’s existence, the company had over 3,000 volunteers who responded to nearly 600,000 calls.
But in 2016, the number of volunteers declined from a peak of 6,000 to just over 3.5,000.
“It’s a slow but steady decline, and it certainly has a lot to do with a lot of things like technology and the way the industry is changing,” Dankoc said.
“Technology is definitely a factor in the decline of volunteer numbers.”
“The technology has become more sophisticated and it takes a lot more time to respond to these situations.
We’ve seen this time and again over the past couple of years, with our technology and with the technology coming online, people are just not able to respond the way they should to these kinds to emergencies,” Dankso continued.
“We’re seeing a lot in terms of people not being able to get the right information at the right time, because it’s all going through the computer.
So, we’ve had to get out and figure out how to better understand what the emergency is and how we can get the people to do the right thing.”
Citywide says the campaign is an effort to bring people together and help them to better anticipate what could happen.
“This is an opportunity to give people a more in-depth look at what is expected in these situations,” said Dankowos marketing director, Brian McLean.
“You don’t want to just go in and just take someone’s word for it.”
The citywide campaign is part of a larger effort to increase the citywide response to emergency calls.
Last year, the city was awarded a $10 million grant from the National Association of EMS Organizations to expand its dispatch area by 15% by the end of 2019.
Dankowski says the initiative will also provide more trained and equipped citywide ambulances to help respond to medical emergencies.
“At the end, we’re going to have more people available for those calls, more people able to handle those calls,” he said.
The campaign is also part of Citywides ongoing commitment to increase its customer satisfaction.
“Citywide Ambulsions is committed to providing our customers with the best service and service delivery we can in a timely manner,” McLean added.
“In addition to improving our services, we want to improve our customer service by adding more volunteers to the city’s fleet and to the field team.”
The Citywide campaign, dubbed “Ambulance to the Rescue” was created as part of the citys new “Ambotainment” program.
The initiative, which is currently in its first phase, will give employees access to training and tools that will help them better manage emergencies.
In addition to increased volunteer numbers, the Citywide initiative also includes a number of other improvements to the way ambulances respond to emergencies.
For example, Citywide is expanding its fleet to allow for faster response times.
And the company is also implementing technology to reduce wait times and increase patient care.
“If you go into an ambulance, the first thing you’ll see is a human being,” Dansky said.
But that human being may be a member of the emergency response team.
“I think one of the things we want people to understand is that when you get into an emergency, you’re a human first and foremost, and there are going to be times when you’ll get a human reaction,” he continued.